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The cleaning industry has two main markets:
residential and commercial. The residential market
primarily consists of maid services, carpet, window
and other like services. The commercial cleaning
segment focuses primarily on janitorial services
which provide a broader range to include carpet
and floor care, window cleaning, vacuuming, etc.
Industry Overview
The cleaning services industry is a $46 billion dollar industry. The industry is
expected to grow 5.5% annually through 2014 with current business trends toward outsourcing and purchasing by two income families looking for more leisure time.
With many companies looking for cost reductions by outsourcing their building
cleaning and maintenance responsibilities, this industry segment is expected to create the most new jobs.
According to the Bureau of Labor Statistics, employment in this industry is expected to grow at least as fast as the average overall employment through 2014. The Bureau sees the job growth in this industry to be driven by the construction industry and the equally growing numbers of companies who seek to outsource this job as a means of reducing costs.
Residential maid service is the highest requested service by women. The number of empty-nest households is growing and as these "middle age" households move into the 55-64 age bracket, they are driving the growth of domestic cleaning services. Additionally, disposable personal income is expected to grow over the same period, further supporting demand.
Demographics
The 45+ year olds with higher than average household incomes appear to be the ideal target market for domestic maid services. The older group spends 22% to 32% more than average while the higher incomes spend nearly 3 times the average on these services. College graduates spend twice the average and most are married couples with a college degree.
As the population ages, this service will grow with increasing popularity. The more affluent the population is and the busier the two income households become, the more likely it is that this group will seek additional ways to create more leisure time
From: http://sbdcnet.org
The Cleaning Industry
